Amazon suspends its sellers from time-to-time for not maintaining certain selling standards such as OCR, ODR, & many more. One of the key metrics out of these parameters is Late Dispatch Rate (LDR) or Late Shipment Rate (LSR). Your account will surely get suspended if you go beyond the Amazon’s defined range.
Amazon sellers are monitored regularly on the customer friendly metrics by Amazon. It always tries to ensure that its customers get the same enjoyable and friendly shopping experience from the third party sellers as they get when they shop from Amazon itself.
Amazon is reducing its product dispatch time tremendously and expects you to do the same as a seller. It gives you a certain specific amount of time to dispatch the product once the buyer placed the order.
You have to ship the ordered product within that allocated time else your seller performance will be impacted negatively, in case you missed the shipment.
Table of Contents
What Is Late Dispatch Rate?
Late Dispatch Rate (LDR) or Late Shipment Rate is the ratio of the number of late dispatches to the number of orders in a certain time period.
LDR should be less than 4%.
Sample E-mail (Seller Account Suspension Notice) From Amazon
Hello, Your late shipment rate is higher than the goal of less than 4%. As a result, you may no longer sell on Amazon.in, and your listings have been removed from our site. Please ship any open orders. If you have any funds in your account, they will be available after any amounts paid for A-to-z claims or chargebacks on your orders have been deducted. This usually takes about 90 days, but funds may be held longer. You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please send an email to [Amazon URL]. If you want to appeal this decision, click the Appeal button next to this message on the Performance Notifications page in Seller Central [Amazon URL] . If you have questions about this email, you can ask our Account Health team to contact you: [Amazon URL] Sincerely, Seller Performance Team
Reason For Suspension Notice Due To Late Dispatch Rate
The reason for the suspension is pretty straight forward and simple that Amazon gives you a specific time frame to dispatch the product once the customer placed the order.
You have to dispatch the product within that timeframe. If you miss this timeline multiple times and your dispatch rate crosses 4% criteria, Amazon will suspend you right away.
Why Is It Important To Reduce LDR/LSR?
These days customer do a hell lot of research to make the final decision and this decision-making process takes a significant amount of time.
And, if you as a seller don’t dispatch the product on time it will exasperate the customer surely. There are chances that customer leaves negative feedback for your store and this will downgrade your trust value among new potential customer.
So, I recommend you to keep your Late Dispatch Rate above 4% any how.
How To Reduce Late Dispatch Rate?
Reducing LDR is not rocket science. It can be easily controlled by you. I suggest you to keep the following points into consideration:
- Keep track of your orders regularly. This will help you to maintain inventory in stock.
- Keep extra packaging and other necessary materials to avoid the last minute delay.
- Always mark the item as “dispatched” in Amazon.
How To Re-open Suspended Amazon Account?
In order to reopen seller account suspended due to high late shipment rate, you need to submit a detailed Plan-Of-Action or Letter of Appeal to Amazon with all the asked details and steps you have taken to avoid the same in future.
You can download a tried & tested version of POA for LDR shared below:
Sample Plan-of-Action (POA) / Letter of Appeal (Free Download)
👉Click here to Download Plan-Of-action (POA)/Letter of Appeal for Late Dispatch Rate (version 1)
Amazon-POA-Late-Dispatch-Rate-version-1👉Click here to Download Plan-Of-action (POA)/Letter of Appeal for Late Dispatch Rate (version 1)
Conclusion
Late Dispatch Rate is one of the parameters that can be easily controlled by you as a seller. You need to maintain the inventory and packaging material and BOOM!!
If you maintain the inventory and align your dispatching services properly, I am sure that you will never taste the bitterness of suspension from Late Dispatch Rate. So, remember you keep your customers happy and Amazon will keep you happy.
To know more about seller account suspension and other major reasons, read 👉 How to reopen suspended seller account – A Complete Guide
——– If you still have any concern regarding Amazon or any other Digital Marketing strategies, ASK THE QUESTION in the comments below ——–
Hai dear bro,
Can You recover my account as this is a serious Suspension, You can tell me a pay which you need
Your Amazon seller account has been placed under temporary review. This review period will provide us time to confirm delivery of your recent seller-fulfilled orders. The review period should not exceed 30 days. While your account is under review, your seller-fulfilled offers have been deactivated in accordance with section 3 of the Amazon Business Solutions Agreement (https://sellercentral.amazon.com/gp/help/external/G1791). Funds will remain in your account, but you will not be able to receive any disbursements during the review period. Once we confirm delivery of recent seller-fulfilled orders, your offers will be reactivated and you may proceed with funds disbursements according to your normal disbursement schedule. If you have outstanding un-shipped orders during this time, please continue fulfilling these. Evidence of delivery will help expedite the review of your account. Why did this happen? Amazon considers multiple factors when deciding if a selling account should be placed under temporary review. The Amazon help page on “Selling Account Reviews for Seller-Fulfilled Orders” (https://sellercentral.amazon.com/gp/help/G200320980) provides examples of these factors. Maintaining a healthy account can minimize the likelihood that your account will be placed under review in the future. Please refer to our Seller University video on how to “maintain your account health” (https://www.youtube.com/watch?v=RKMEYjQLUi4). Have your seller-fulfilled offers been deactivated in error? If you believe there has been an error or you would like the review process expedited, submit an explanation by clicking the Appeal button on your Account Performance page in Seller Central (https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap). Your explanation should include the following information: 1. Updated tracking information for recently shipped seller-fulfilled orders or verify that current uploaded tracking information is correct. Tracking information may be provided in the Manage Orders section of your seller account. If you are an Amazon Easy Ship seller, confirm that you use this service for your seller-fulfilled orders as part of your submission (https://sellercentral.amazon.com/gp/help/external/201817070). 2. Evidence of delivery of recently shipped seller-fulfilled orders. This may include buyer confirmation of receipt or proof of delivery documentation. If you have not already done so, you may request feedback from your buyers. When contacting a buyer, it is prohibited to pressure a buyer or offer incentives for feedback. Read the “customer product reviews” policies for more information (https://sellercentral.amazon.com/gp/help/external/YRKB5RU3FS5TURN). 3. The address (URL or physical store address) of other stores (including other Amazon accounts) where you sell similar products and can demonstrate proof of delivery. 4. Evidence to support the identification of your business and history of positive buyer-seller transactions. This may include business website, email, or company bank information. Ensure all applicable business information is up to date in your Seller Central account. Although this is not mandatory, this can help expedite the verification of your business and the account review process. 5. If you are facing logistics issues that are causing delays to the fulfillment of your orders, provide reasons and supporting evidence associated with these for consideration during your review. How do I send this information? Submit this information by clicking the Appeal button on the Account Performance page in Seller Central (https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap). What happens if I do not send a sufficient explanation? We will continue to review your account over the next 30 days for evidence that supports delivery of recent seller-fulfilled orders. Once we identify proof of delivery to customers, the review period will end and we will automatically reactivate your seller-fulfilled listings and release funds for disbursement. If we do not find sufficient evidence of delivery during this period, further action may be taken and your entire Amazon account may be permanently deactivated in accordance with the Amazon Program Policies (https://sellercentral.amazon.com/gp/help/external/G521). You will receive an email following the review period to let you know what action has been taken. If you believe you have additional evidence to support reactivation before this time, submit an appeal. We’re here to help. If you have questions about this review or the information requested above: https://sellercentral.amazon.com/cu/contact-us To view your account performance, select Account Health on the home screen of the “Amazon Seller” app on your iOS or Android device, or go to the Account Health page in Seller Central: https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon. — Download the iOS app:https://itunes.apple.com/us/app/amazon-seller/id794141485?mt=8 — Download the Android app: https://play.google.com/store/apps/details?id=com.amazon.sellermobile.android&hl=en_US Thank you, Amazon.com
Hi Sorabh,
Our Account got inactive due to duplicate tracking id used for dispatches. Need your help in submitting the proper POA so that we can revive the account at an earliest.
Hi Rohit,
For professionally written POA, you can check our service details at https://amazingmarketer.in/services/suspended-amazon-seller-account-reinstatement