You have already demystified Amazon FBA (Fulfillment By Amazon) in the Part-1. And, now you know, What EXACTLY Amazon FBA is? How Amazon FBA Works?

Now, lets discuss about the benefits and drawbacks of Amazon FBA but before going ahead you must be aware of all the key steps that one has to do to start selling with Amazon FBA

Key steps for Selling with Amazon FBA (Fulfillment By Amazon)

Step #1 – Pick The Products

Amazon handles all the back end work but you have to identify which product or category you want to grow with.

Step #2 – Keep Inventory In Stock

Amazon will timely update you about your inventory status. Keep it full to avoid any order cancellation.

Step #3 – Promote & Advertise

Lakhs of seller sell millions of products on Amazon and creating a presence for product is not at all easy. Watch video for TWO BEST WAYS TO PROMOTE A PRODUCT.

★★ Amazon FBA Benefits ★★

Amazon FBA has numerous benefits, few of the most valuable are listed below:

#1- Buy Box Priority

The ONE THAT WILL MAKE YOU GOD OF SALE, Buy Box is a “Add To Cart” button that has 86% more propensity to get click and convert it into sale. In short, it is every seller’s top most priority to increase their sales multi-fold.

#2 – Low Shipping Fee

After enrolling in FBA, your shipping fee drastically reduced and your PROFIT GETS INCREASED !!

#3 – Easy to manage Returns

Amazon handles all the returns and you stay stress free.

#4 – 24/7 customer support

Amazon will provide 24×7 customer support for any issue whether it is related to product, packaging, shipping, etc. which is not possible as an individual.

#5 – Amazon Prime Program

You qualify for the Amazon Prime Program and with the help of this, you can reach millions of customers overnight.

#6 – Free Storage Space

You can make space for more inventory in your warehouse as most of your existing inventory is already sent by you on Amazon warehouse.

#7 – FBA Logo

Your product credibility and trust factor increases multi folds as FBA logo starting appearing against your product.

★★Amazon FBA DRAWBACKS ★ ★

After knowing all good thing about Amazon FBA, it’s time to know about few drawbacks:

#1 – Amazon FBA is not Free

Yes, it’s not FREE at all. All these great services are chargeable.

#2 – Return From Amazon

– It is a BIGGEST CHALLENGE OR DRAWBACK out of all. Why? Watch the video !!

#3 – Amazon fulfill your orders

You have to completely dependent on Amazon FBA to fulfill the orders and the worst thing is, you can’t control it.

These are the benefits & drawbacks of Amazon FBA. Finally, KEEP SELLING, KEEP SMILING !!

About The Author

Sorabh KumarHi! I’m Sorabh Kumar, a Digital Marketing Consultant, a leading YouTuber and founder of a few small businesses. With 10+ years’ experience of Digital Marketing in Higher Education vertical and proven results, I now provide specialized consultancy and training to corporates.

I started Amazing Marketer with a belief that a good understanding of various digital marketing platforms and techniques combined with divergent thinking can give the required boost to any business in the current tech-savy world.

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