Are you aware of the most resent updates in Product Listing Templates by Amazon? Amazon released the latest Amazon Product Listing Changes on 24 Dec 2020.
From time to time, Amazon tries to improve the shopping experience on its platform. For this, it makes improvements in its product listing types and attributes so that sellers are able to better describe their products. Which in turn, helps customers to make a better buying decision.
Amazon Product Listing, as most of you may already be aware of, is the process of adding a product to Amazon for selling purpose. These listings are the basis of entire selling process. Doing it correctly helps boost the organic visibility of the product on Amazon while errors can hurt your sales.
Thus it is important to stay updated about the various changes that Amazon brings about in the listing templates. Purpose of this post, is to help consolidate all such Amazon Product Listing changes for you at one place.
Table of Contents
What is Product Type?
When you create a listing, the first step is to select the product type.
Product Type is basically the term given to a set of products that have certain attributes in common. For example: ‘SHOES’ – this will include all kinds of shoes like sport shoes, leather shoes, sandals, slippers, Golf Shoes……”
What are Product Attributes?
The features or specific details about the exact product you are listing are referred to as the Attributes. Example: In case of a shoes, some of the attributes could be Shoe Size, Gender, Size System, Age Range etc..
Amazon provides predefined fields/attributes where you can enter the relevant details about your product. Some of these attributes are mandatory as they are essential for a customer to be able to make a decision like shoe size, while a lot of them are optional.
I always advice my clients to make the best use of these optional attributes. They can give a much needed boost to your listings. More the information a customer has, easier it is for them to decide.
Most Recent Changes in Amazon Product Listing Templates (24 Dec 2020)
Amazon recently announced new Product Types and attributes to improve the listing detail pages on 24 Dec 2020.
Exact list of new Product Types has not been released. However, when you use the add a Product tool, you will now see new product types to list your products in.
Attributes Changes in Amazon Product Listing Templates
Apart from new product types, Amazon has made some existing attributes mandatory and also introduced new attributes in some of the categories.
New attributes are optional as of now for the next 60 days but will become mandatory after that. So, I would advise you yo start making the changes in your listings accordingly.
You can check the step-by-step process to bulk edit Amazon Listings at one go via File Upload here – Bulk Edit Amazon Listings
Categories Updated
Below are the categories that have been updated.
Click here to download the list of new & mandatory attributes for these product types.
- Beauty
- Conditioner
- Shampoo
- Pet Products
- Pet Supplies
- Furniture
- Bench
- Desk
- Dresser
- Computer & Accessory
- Computer Drive or Storage
- Computer Processor
- Motherboard
- System Power Device
- Software
- RAM Memory
- System Cabinet
- Cellular Phone
- Cable or Adapter
- Cellular Phone Case
- Screen Protector
- Power Supplies and Protection
- Video Card
- Electronics
- Camera Digital
- Headphones
- Printer
- Security Camera
- Speakers
- Dishwasher
- Video Projector
- Air Conditioner
- Security Electronics
- Media
- Console Video Games
- Video Game Accessories
- Video Game Hardware
- Toys and Games
- Home
- Home Bed and Bath
- Sports
- Camping Equipment
- Cycling Equipment
Country of Origin Update & Other Changes – 16 July 2020
Amazon has launched 2 new product types and new optional attributes for 11 existing product types in its most recent update. Also a mandatory attribute – country of origin – will be applicable from 21 July 2020
1. Country Of Origin – Mandatory Attribute
Starting 21 July 2020, Amazon is introducing a new mandatory attribute for all products – ‘Country of Origin’.
You are required to update the country of origin for new as well as your existing listings on Amazon.
[See Step-by-Step Process to Bulk Edit Amazon Listing at one go via File Upload]
Failing to update the information regarding country of origin for all your product listings on Amazon by 10 August 2020 can result in suspension of your listings by Amazon.
2. New Product Types Launched
Amazon has launched 2 new product types on 16 July 2020 in 13 Amazon Marketplaces: US, UK, DE, FR, IT, ES, CA, MX, AE, IN, BR, AU, TR
- SCREEN PROTECTOR
- WHEEL
3. New Optional Attributes Introduced to Existing Product Types
New optional attributes have been added to 11 existing product types in 14 Amazon Marketplaces: US, UK, DE, FR, IT, ES, JP, CA, MX, AE, IN, BR, AU, TR
- SHOES
- SHIRT
- PANTS
- HAT
- SWIMWEAR
- SHORTS
- WRITING_INSTRUMENTS
- BRA
- SKIRT
- BLAZER
- SUIT
Click here to DOWNLOAD List of optional attributes for these existing product types.
Product Listing Template Update: Furniture, Toys & Games – 15th Sep 2019
In order to improve the catalog quality, the Amazon Product Listing Template for ‘Furniture’ and ‘Toys & Games’ categories have been updated with effect from 15th September 2019.
In this revision, a few attributes have been modified from ‘optional’ to ‘required’. Further, a new set of attributes have also been added to ensure that the catalog is at par with the current industry trends and helps customers understand the product better.
This change will only affect new selections. No action is required for the existing selections.
Changes in Amazon Product Listing Template – Toys & Games Category
Refer table below for the list of changes in attributes for Toys & Games Listing templates
| Field Name | Current Status | New Usage |
|---|---|---|
| included_components | Not Present | Optional |
| model | Not Present | Optional |
| is_assembly_Required | Not Present | Optional |
| assembly_time | Not Present | Optional |
| theme | Not Present | Optional |
| maximum_weight_recommendation | Not Present | Optional |
| mfg_minimum_unit_of_measure | Optional | Required |
Changes in Amazon Product Listing Template – Furniture Category
Refer table below for the list of changes in attributes for Furniture Listing templates
| Field Name | Attribute_Current Status – IN template | New usage |
|---|---|---|
| number_of_shelves | Not Present | Optional |
| seating_capacity | Not Present | Optional |
| number_of_doors | Not Present | Optional |
| maximum_compatible_thickness | Not Present | Optional |
| compartment_description | Not Present | Optional |
| item_type_name | Not Present | Optional |
| top_material_type | Not Present | Optional |
| finish_type | Not Present | Optional |
| lock_type | Not Present | Optional |
| number_of_boxes | Not Present | Optional |
| is_assembly_Required | Not Present | Optional |
| item_height | Optional | Required |
| item_length | Optional | Required |
| item_width | Optional | Required |
| item_weight | Optional | Required |
| color_name | Optional | Required |
Why is it important to provide complete details in the Product Listing?
Always ensure that you are providing complete details about your products. It may look like a tedious task but in the long run, it will be beneficial for you in many ways.
Accurate data is crucial to discoverability and sales on Amazon. Providing a clear and concise listing while following a consistent format not only helps in keeping the customers better informed, but also enhances the discoverability of your products.
Timely Updates of Amazon Seller Central Dashboard
*This article was originally published in September 2019 and is updated from time to time as Amazon rolls out new updates regarding product listings
From time to time, Amazon updates valid values, data validation rules, explanatory text, and requirements. Apart from the Amazon Product Listing Templates, changes and enhancements in Amazon Seller Central features are rolled out regularly to improve seller experience as well.
To get regular updates about Amazon Seller Central Dashboard and other changes, you can subscribe to my Youtube Channel or follow me on Instagram, Facebook or Twitter.
Sharing is Caring! Do not forget to share this with your friends 👇
Click here to Subscribe for More Updates.
——– If you still have any concern regarding Amazon or any other Digital Marketing strategies, ASK THE QUESTION in the comments below ——–
